l44g Privacy Policy

1. Introduction

l44g ("we", "us", "our") operates the online casino and sports betting platform accessible at l44g.app. We are committed to protecting the personal data of all users who access our services, including players based in Bangladesh. This Privacy Policy is intended to be transparent, clear, and easy to understand. If anything is unclear, we encourage you to contact our support team for clarification before using the platform.

This Privacy Policy applies to all personal data we collect through the l44g website, mobile platform, customer support channels, and any other interactions you have with l44g. It does not apply to third-party services, game providers, or payment partners who operate under their own separate privacy policies.

2. Information We Collect

We collect personal information from you through several methods: directly when you register or contact us, automatically as you use the platform, and from third-party partners involved in identity verification and payment processing. The categories of data we collect are described below.

Registration and Account Data

• Full name and date of birth — required to verify that you meet the minimum age requirement of 21 years.
• Mobile phone number — used for account verification, security alerts, and support communications.
• Email address — used to send account notifications, transaction confirmations, and optional promotional communications (if you have opted in).
• Username and encrypted password — used to secure access to your l44g account.

KYC and Verification Data

• Government-issued photo identification (such as a National ID card or passport) — required to confirm your identity and age in line with our Know Your Customer (KYC) obligations.
• Proof of address documents — may be requested to verify your place of residence in Bangladesh when required by our compliance procedures.
• Selfie or liveness verification image — used in some cases to confirm that a submitted ID document belongs to the registering player.
• Source of funds information — may be requested in specific high-value account circumstances as part of responsible gaming and anti-money laundering (AML) obligations.

Technical and Usage Data

• IP address, device type, browser type, and operating system — collected automatically to detect suspicious activity, manage sessions, and improve platform performance.
• Login timestamps, session duration, and pages visited — used to understand platform usage patterns and support responsible gaming monitoring.
• Game activity logs and betting history — maintained to resolve disputes, process withdrawal requests accurately, and comply with financial record-keeping requirements.

3. How We Use Your Information

l44g uses the personal data it collects for the following specific purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent or being required to do so by applicable law.

• Account creation and management — to set up, maintain, and administer your l44g player account, including processing deposits and withdrawals via bKash, Nagad, Rocket, and Upay.
• Identity and age verification — to confirm that you are at least 21 years of age and that you are who you say you are, in compliance with our KYC and responsible gaming obligations.
• Security and fraud prevention — to detect, investigate, and prevent unauthorised access attempts, bonus abuse, money laundering, and other forms of fraudulent activity on the platform.
• Customer support — to respond to your enquiries, resolve disputes, process complaints, and provide assistance via our 24/7 support team.
• Legal and regulatory compliance — to meet our obligations under applicable laws, including anti-money laundering (AML) regulations, financial record-keeping requirements, and responses to lawful requests from regulatory or law enforcement authorities.
• Platform improvement — to analyse how players use the l44g platform in aggregate and improve the quality, stability, and features of our services over time.
• Marketing communications — only if you have explicitly opted in, we may send you promotional offers, bonus announcements, and platform updates. You may unsubscribe from marketing communications at any time by contacting support.

4. Legal Basis for Processing

l44g processes your personal data on the following legal grounds, depending on the nature of the processing activity:

• Contractual necessity — processing that is necessary to fulfil our contract with you, including account management, deposits, withdrawals, and customer support.
• Legal obligation — processing that is required to comply with applicable laws and regulations, including KYC verification, AML obligations, and responses to lawful authority requests.
• Legitimate interests — processing necessary for fraud prevention, platform security, responsible gaming monitoring, and service improvement, where these interests are not overridden by your rights.
• Consent — where we rely on consent (for example, for marketing communications), you may withdraw that consent at any time by contacting our support team.

5. Sharing Your Information

l44g does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We will never share your data with advertisers or unrelated businesses. However, in order to operate the platform and comply with our legal obligations, we do share data in specific, limited circumstances with trusted partners.

Authorised Third Parties

We may share your personal data with the following categories of third parties, strictly on a need-to-know basis:

• Payment processing partners — bKash, Nagad, Rocket, and Upay receive only the transaction data necessary to process your deposit or withdrawal request. These partners operate under their own privacy policies.
• Identity verification providers — third-party KYC service providers who assist us in verifying player identities and documents. They are contractually bound to process data only for verification purposes.
• Game providers — Pragmatic Play, Evolution Gaming, Spribe, and other licensed providers receive only session tokens and game-specific identifiers necessary to serve games to your account. They do not receive your full personal profile.
• Regulatory and law enforcement authorities — we may be required by law to disclose certain personal data to government bodies, regulators, or law enforcement agencies. We will only do so where legally compelled and will provide the minimum data necessary.

6. Cookies and Tracking Technologies

l44g uses cookies and similar tracking technologies to operate the platform, remember your preferences, and improve your experience. A cookie is a small text file placed on your device when you visit a website. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

Types of Cookies We Use

• Strictly necessary cookies — required for the platform to function correctly. These include session management cookies that keep you logged in during your visit and security cookies that protect against fraudulent activity. You cannot opt out of these cookies without affecting platform functionality.
• Performance and analytics cookies — used to collect anonymous, aggregated data about how players use the platform. This helps us identify areas for improvement and optimise the user experience. No personally identifiable information is included in this data.
• Preference cookies — used to remember your settings and preferences on the platform, such as your language selection, so you do not need to re-enter them on each visit.

You can manage or disable cookies through your device's browser settings. Please note that disabling certain cookies may affect the functionality of the l44g platform and your overall experience. We do not currently respond to Do Not Track signals from browsers.

7. Data Retention

l44g retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, and in any event for the minimum period required by applicable law. For active player accounts, we retain all account and transaction data for the duration of the account's active life plus a minimum of five years following closure, in order to meet our financial record-keeping, AML, and KYC obligations.

Where we process data solely on the basis of your consent (for example, for marketing emails), we will delete that data promptly once you withdraw your consent. Technical and usage data collected through cookies is typically retained for a shorter period in line with its purpose. If you request that your account be closed and all data deleted, we will honour that request subject to any overriding legal retention obligations.

8. Data Security

Protecting your personal data is a priority for l44g. We have implemented a range of technical and organisational security measures designed to prevent unauthorised access, disclosure, alteration, or destruction of the personal data we hold. While no system can guarantee absolute security, our approach reflects industry best practice for online gaming platforms.

• SSL/TLS encryption — all data transmitted between your device and l44g.app is encrypted in transit using SSL/TLS protocols, preventing interception by third parties.
• Password hashing — account passwords are never stored in plain text. We use industry-standard cryptographic hashing algorithms so that even in the event of a data breach, your password cannot be recovered from stored data.
• Access controls — access to player personal data within l44g is restricted on a strict need-to-know basis. Only authorised personnel with a legitimate operational need may access your account information.
• Security monitoring — our platform is continuously monitored for suspicious activity, intrusion attempts, and unusual transaction patterns. Automated systems flag anomalies for human review.

9. Your Privacy Rights

As a user of the l44g platform, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all valid requests within a reasonable timeframe.

• Right of access — you may request a copy of the personal data we hold about you at any time. We will provide this in a clear, readable format.
• Right to rectification — if any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.
• Right to erasure — in certain circumstances, you may request that we delete the personal data we hold about you. Note that we may be unable to comply where retention is required by law.
• Right to restrict processing — you may ask us to pause or limit the way we process your data in certain situations, such as when you contest its accuracy or object to our use of it.
• Right to data portability — where technically feasible, you may request that we provide your personal data in a structured, commonly used, machine-readable format so you can transfer it elsewhere.
• Right to withdraw consent — where we process your data based on your consent (for example, for marketing emails), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of the above rights, please email [email protected]. We may need to verify your identity before processing your request. We aim to respond to all data rights requests within 30 days. If we are unable to fulfil your request, we will explain why.

10. Children's Privacy

The l44g platform is strictly intended for adults aged 21 years and over. We do not knowingly collect personal data from anyone under the age of 21. If you are under 21, you are not permitted to register an account or use any l44g service. If we become aware that we have inadvertently collected personal data from a person under 21, we will delete that data immediately and close the associated account without notice.

If you are a parent or guardian and believe that a person under 21 in your care has registered on l44g, please contact us immediately at [email protected] so we can take appropriate action.

11. Third-Party Links

The l44g platform may reference or interact with third-party services, including game providers such as Pragmatic Play and Evolution Gaming, and payment partners such as bKash and Nagad. These services operate independently under their own privacy policies, and l44g has no control over how they collect or use your data. We encourage you to review the privacy policies of any third-party service you use in connection with the l44g platform. l44g is not responsible for the privacy practices of any third-party provider.

12. Payment Data and Financial Privacy

All deposit and withdrawal transactions on the l44g platform are processed through licensed mobile financial service providers operating in Bangladesh, including bKash, Nagad, Rocket, and Upay. l44g does not store your full mobile wallet credentials, PIN codes, or any sensitive authentication data from these providers. Transaction references and amounts are recorded in your account history for audit, dispute resolution, and financial record-keeping purposes.

l44g will never ask you to share your bKash, Nagad, Rocket, or Upay PIN via email, chat, or any other channel. If you receive any communication claiming to be from l44g and asking for your payment credentials, do not respond and report it to our support team immediately.

13. Changes to This Privacy Policy

l44g reserves the right to update or amend this Privacy Policy at any time. Where changes are significant, we will endeavour to notify registered players by publishing the revised policy on this page with a clearly updated effective date. We encourage you to review this page periodically so that you are always aware of how we handle your personal data.

Your continued use of the l44g platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes to this policy, you should discontinue use of the platform and contact support to request account closure.

14. Contact and Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how l44g has handled your personal information, please contact our support team. We are available 24 hours a day, 7 days a week, in Bangladesh Standard Time (UTC+6).

Email: [email protected]

Support available 24/7 in Bangladesh Standard Time (UTC+6).